A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

Discover how to create a highly valuable brand that your consumers believe in and promote when you read the No B.S. Guide to Brand-Building by Direct Response. Millionaire maker Dan S. Kennedy ...

For any business, regardless of size or industry, the history of your brand is a valuable corporate asset. By answering historical questions and providing context for marketing strategies, brands ...