Build-a-Bear's new line joins a competitive stuffed animal market to the likes of TY, who also sells Beanie Babies, Squishables and, of course, Squishmallows.

Build-a-Bear CEO Sharon Price John insisted the adult accessories are to recognize the “evolution of what people want.” 3. Build-A-Bear rolled out an “after dark” collection for adults to ...

Build-A-Bear filed a responding lawsuit Monday, asking the court to declare that Squishmallows’ trade dress is not valid, enforceable or protectable and that Build-A-Bear has not infringed on ...

However, Build-A-Bear argues that this trade dress is generic, vague, not seen across the entire Squishmallows product line and not distinct to Squishmallows.