To structure this narrative, Miller introduces the 7-Part StoryBrand Framework, rooted in timeless storytelling principles.

Brand essence: This is the title of your company’s story.Why are you doing what you’re doing? It doesn’t have to be just a tagline. Some companies will talk about their essence as being ...

When I built my brand, I didn’t position myself with a job title. I positioned myself with a lived story: I survived the 2017 ...

Every great brand begins with a story that captures hearts, sparks curiosity, and leaves a lasting impression. But how do you ...

Building your own personal brand is one of the most important things you can do to advance your career. Here's some expert advice. Newsletters Games Share a News Tip ...

As an entrepreneur, it is essential that you develop a personal brand story that sticks in the minds of those you most want to influence: your team and potential clients. From my perspective, the ...

To build a standout brand in today's environment, you need to start with the "Brand Now dynamics"—meaning, structure, story, content, community, clarity, and experience. Join us to learn how to: ...

To build a standout brand in today's environment, you need to start with the "Brand Now dynamics"—meaning, structure, story, content, community, clarity, and experience. Join us to learn how to: ...

In his book Building A Story Brand 2.0, Donald Miller draws inspiration from the ‘Hero’s Journey’ to present an interesting way of looking at brand communication.