Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
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Burberry Ramps Up Turnaround in Effort to Revive BrandTrench-coat maker Burberry said it is taking further steps to cut costs and change its pricing strategy, ramping up ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
The days are getting colder in Europe. Perhaps a black, white, tan and red down jacket will keep Burberry investors warm.
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
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