Using more than three colors can become expensive when reproducing a logo on letterhead, business cards and elsewhere, so it's best to stick with three or fewer that will best emphasize your ...

This edition of the logo was created in 2014, but the color orange has always been a part of the company's branding. The color is often associated with feelings of happiness and confidence. Merck ...

The Logo Company studied the colors of the logos of a handful of companies colors and the feelings they represent. Red, they said, is exciting, bold and youthful. Orange is friendly, cheerful and ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

The One Color to Avoid in Business Plans and Logos. New research explores why one color in particular raises red flags for investors when they see it in your pitch.