And 16 percent believed that clicking the Buy Now button gave them the right to resell their digital goods. Even at the low end, these results raise serious worries about consumer deception.

PayPal gives users the ability to embed "Buy Now" buttons on websites. When these buttons are clicked, the website visitor is taken to a PayPal payment screen where they can fill out.

Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on mobile, to help advertisers help with earning more money across mobile devices.

Then it started recruiting other commerce specialists, and Recode got its hands on mock-ups of a Buy Now button. Over the summer, people started spotting those buttons in the wild.