Based off the 1953 Willys CJ3B (Icon amazingly holds the rights to the name), Ward explains that the design ethos of the old Willys Jeeps was longevity, simplicity and utility.

California custom car builder brings a classic Willys Jeep into the 21st century.

Two letters rarely conjure up as many memories as “CJ”. The Icon CJ3B’s ($79,000+) great grandfather, the Willys Overland was designed to be one-trick workhorses.

The Willys-Overland CJ3B has been reimagined by Icon for the well-heeled, style-conscious adventurer.

Buckle up! The Icon CJ3B off-roader may look like a Jeep, but its insides are all new. It's not only faster and insanely maneuverable, but its steel body is protected by a Teflon polyester ...

Research 1961 Willys-Motors (Kaiser) CJ3B 4x4 Jeep Universal Price with Options.

Explanation of why Jeep created the 1953-1968 Willys CJ-3B high hood flatfender.

The CJ-3B is maybe the weirdest flat-fender Jeep around, but this banana yellow example is a straight up charmer. Will you catch the Willys bug?

Research 1958 Willys-Motors (Kaiser) CJ3B 4x4 Jeep Universal Price with Options.