A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Basically, your CTA can say any word or phrase you want that encourages your web visitor to take the specific action you want them to take. But before you blindly create a call to action, you need ...

A call to action can’t look like all the other text or images on your website; it needs to distinguish itself as a CTA. Consider a button design (as shown in the examples below), bold font or ...

Those aren’t exactly the warm and fuzzy, action-inducing feelings that can coax users to click a call-to-action. Yet, red was the most popular CTA color in an older study done on 200 global ad ...

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that ...

I would like to talk about your writing. I specifically mean the writing that you do for work. Your writing is probably ...

The call to action is clearly labeled in the example below. Even better, it is obvious designers understand their customers’ fears over money, ease of use, customer confidence, and the use of color.

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other ...