The new Google Lens logo is rectangular and shaped like a dedicated, single-purpose camera. Blue, which encompasses the center lens, top-left corner, and viewfinder/flash, is the most dominant color.

The new app recreates the iconic 8-bit aesthetic of Nintendo’s original 1998 accessory, but adds modern controls.

Instagram is launching a new-look logo as it tries to move away from being seen purely as a photo app. The updated icon is designed to reflect how "vibrant and diverse your storytelling has become ...