Kraft Heinz may appear to be a good value stock to own. It has hit a new 52-week low, and its forward price-to-earnings multiple looks dirt cheap at just 9. But that's based on analyst estimates.

Kraft Foods Group Inc. said Friday that it is offering up to 1.5 million shares of stock via a “social stock plan.” Through a partnership with San Francisco-based Loyal3 Securities Inc.… ...