On May 3, 2023, Rolex announced its Certified Pre-Owned program. The official press ... but Eric Wind suggested that authorized dealers, “are being made to take on CPO to keep their account ...

Now though, there’s another option. Rolex has announced the creation of a certified pre-owned retail channel, where second-hand watches are bought from owners, checked for authenticity ...

Rolex has historically certified its products with a guarantee ... Gear Patrol noted that other pre-owned watch dealers may need to drop their prices even lower to compete with Rolex which might ...

Last month, the Rolex Certified Pre-Owned program was launched ... leaving a market of second hand dealers to self-regulate. In extreme cases, this can lead to poor practice, where fakes, or ...

In 2022, Bloomberg had reported how Rolex is going to begin issuing certificates of authenticity to authorised dealers selling its pre-owned watches. This unprecedented move was seen as giving the ...