News

Building a strong brand today can be difficult. With the help of technology, you can build a brand overnight, or you could wake up in the morning to find that a brand has stolen your market share ...
Brand experience refers to sensory-stimulating attributes spurred from an interaction with a brand. These factors can be found in a store’s layout, employee interactions, advertisements, company ...
How the linguistic characteristics of a brand name can affect its luxury appeal. Abhishek Pathak and Gemma A. Calvert. Institute on Asian Consumer Insight, Nanyang Technological University, Singapore.
Here’s how automation and individualization in business processes can affect your brand, and how to mitigate any potential problems with balancing the two. 1. Products ...
A study on brand personality: consumers’ perceptions of colours used in fashion brand logos. International Journal of Fashion Design, Technology and Education , 2014; 7 (1): 50 DOI: 10.1080 ...
How Does Packaging Affect Consumers?. ... The influence of product packaging on purchase decisions necessitates attention to detail and a sense of brand ... Characteristics of an Effective or ...
Cult Brand Characteristics . Cult brands tend to have several characteristics in common. For example, they tend to be distinctive, meaning that they provide an alternative style or feeling that ...