He started out with them in the late 2000s, and at that point, Ciroc was just a middling vodka brand being shilled by no-name former NFL players. They decided to take a chance on Diddy ...
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High spirits: Diageo mulls over a sale of the Cîroc Vodka brandCîroc is a premium vodka brand established in 2003 by Jean-Sébastien Robicquet in France. Distinctively, it is made from fine French grapes rather than the traditional grains used in most vodkas.
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