In logos we trust. Confidence in banks vanished this past year. But branding experts say logos are an easy way to start winning it back. Fortune enlisted Rick Barrack of design firm CBX to ...

Citibank logo at top right with Citibank in orange text and a circle with a four-pointed star inside following. Under this a thin orange line runs the almost the width of the page. Under this line at ...

The Citi Logo: A Stroke of Genius: In 1998, Citibank and The Travelers Insurance Company merged, embarking on a journey to forge a new identity. To accomplish this daunting task, ...

Paula Scher is an award-winning New York City–based graphic designer whose decades of work include creating the Citibank logo and executing commissions for high-profile clients, including ...