The classic marketing funnel, once a guiding light for businesses seeking to convert prospects into loyal customers, is now under scrutiny. The question on everyone's mind is: ...

The sales funnel has been a well-entrenched image in sales folk’s minds, ever since it was first developed in the late 19th Century by Elias St Elmo Lewis (great name, huh?). The wide, catch-all ...

The classic marketing approach of AIDA, creating awareness, interest, desire and action, remains as relevant as ever. But the strategic allocation of resources to support AIDA is changing as ...

They've updated the classic Awareness-Interest-Desire-Action model of marketing funnel to include segments for customer loyalty or retention, or an arrow back to the top of the funnel signifying ...

The classic marketing and sales funnel historically provided a simple map for growth with step-by-step directions. It goes like this: Identify leads that, over time, turn into opportunities. Turn ...

Botanists would call this process cross-pollination; I don’t know what marketing model makers call it. It follows the direction of the funnel, but appreciates the loops and circles of the Messy Middle ...

The classic content marketing funnel contains three stages: awareness, evaluation and conversion. However, as Relevance specializes in targeting HNW and UHNW individuals, we have adapted the model ...

Modern marketing is defined by three big drivers: performance marketing, walled gardens and trust. In order to develop the right skill sets and mental models, it’s vital to understand how these ...

A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal.