The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

A new book delves into the archives of the Coca-Cola Company to reveal the inside story of its visual branding during a ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

This was the stock's second consecutive day of losses.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Focus your eyes on the bottom few rows. Look closely and scan each cap with care. Still struggling? The hidden Coca-Cola cap ...

Following the success of its rebrand for Atlantic Records last year, Explorers Club Studio has partnered with Coca-Cola ...

Aligned with Chief Minister Mohan Charan Majhi's vision, this effort reflects Coca-Cola India's broader strategy to strengthen last-mile retail, enable economic opportunity at the grassroots level, ...

Coca-Cola and Disney launch "Refresh Your Galaxy" with Star Wars-themed collectible cans and bottles worldwide.

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how ...

Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...