This optical illusion can trick your brain, thanks to a colorful scientific theory. ... One observer even cropped out the squares from the illusion to prove that they didn’t actually change color.

Color us confused. A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series ...

Optical illusions are cases where what is seen is different from what is "out there." ... Instead, its color would change ever so slightly, very quickly, as the music did different things.

A new optical illusion shows a series of fuel pumps that appear to change in color down rows. However, a concept that places lines in the background is tricking your brain.

An optical illusion has been shared on Reddit that is so needlessly creepy it made me shiver. The illusion itself is ...

A COLORFUL optical illusion reveals how your brain can change the color of objects. Japanese psychologist and artist Akiyoshi Kitaoka created the illusion to show how moving objects can trick our b… ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of ...

THIS intriguing challenge might send you cross-eyed. But the strain might be worth the pain in this tricky purple optical illusion. If you can figure out why the letters appear to change colors you… ...

It is a complicated optical illusion as it covers both aspects - change of shape and change of color. Usually, our brain has difficulty filtering out different colors seemingly close to the spectrum.

Pierre Hardy is looking to the light. “Color is a natural resource on which we can infinitely draw, and I wanted to explore the whole spectrum,” the creative director of Hermès jewelry says ...