Internet banner ads, however prevalent, are easy for consumers to ignore. A 2010 study showed that as many as 43 percent of Internet users ignore banner ads -- a phenomenon called "banner blindness." ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. The ...

PALO ALTO, CA--(Marketwire - Mar 19, 2013) - Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today released the results of its first ...

Millions of people visiting mainstream websites over the past two months have been exposed to a novel form of malicious ads that embed attack code in individual pixels of the banners.

The Infolinks study analyzing banner blindness reveals that 60% couldn't recall the last display ad they saw, although 75% of respondents who remembered seeing the last ad remember seeing it online.