Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Today Google has started using the new rainbow Gemini look for its X account.

credit Google logos (c) Google Inc. Used with permission. *### Google No. 4 Typeface: Catull. description"> All the letters in this design are uppercase, giving it a more corporate and solid feel ...

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand ...

In a blog post on its website, Slack explained that its old logo—an 11-color hash titled to an angle—was complicated and had too many variations, diluting the company's brand identity.

Google’s new Gmail logo looks a lot more Google-like now. The new Gmail logo includes Google’s four primary brand colors, and ditches the iconic envelope in favor of simplicity.

If there are any emerging design trends among the initial 2020 campaign logos, it’s the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue. Gone ...

The ’60s added a box to the logo for some reason, which was then removed later in the decade; this is when the logo starts to look a bit more familiar. The logo was then thinned out and colored ...

After some discussion at the Oct. 1 meeting, logo design 3, which features “Tulare” in colorful capital letters with the silhouettes of images the city is known for, was chosen by a 3-2 vote.