New research by print company Solopress has revealed the best-performing colors for business logos within the food, drink, fashion, finance, and tech industries.

This edition of the logo was created in 2014, but the color orange has always been a part of the company's branding. The color is often associated with feelings of happiness and confidence. Merck ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Logo design then is probably more important than it might first appear, but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice.

What Colors Really Mean in Company Logos (Infographic) The psychology of color… plus some cool information about the cost of logos and the value of brands. BY JEFF HADEN , CONTRIBUTING EDITOR, INC.

How to Change Logos From Positive to Negative Using Photoshop. An interesting effect to apply to your business logo is switching its colors to their negative counterparts. This reversal of colors ...

Logos that use these colors want people to know that they have a reputation. Using bright colors won’t convey the exclusivity these brands are hoping for. This includes logos including ABC, The ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...