Tell 100 people about your idea, and you’ll start to build an even stronger concept of what your idea needs to survive in the market. Listen, learn and don’t be afraid to make necessary changes.

Whether it's an idea to achieve carbon neutrality by 2040 or to diversify the entire supply chain, every company's vision is achieved by bridging the gap between concept and reality.

For entrepreneurs, it is often easier to come up with a variety of ideas for new businesses and more difficult to actually implement those concepts. A business concept is a bridge between an idea ...

3 Basic Marketing Concept Ideas. In "Marketing in a Nutshell," Mike Meldrum and Malcom McDonald explain that the concept of has its roots in the belief that organizations survive by satisfying ...

But it is not an intuitive idea. In fact, a series of new studies, the latest published this February, has shown that it is one of the least understood concepts in transportation policy. “Most ...

Still, with a twin-turbo V10, courtesy of Lamborghini, pushing 600 horsepower and built upon Audi's racing success, the Quattro Concept, which was a fully functional car, was a stunning idea ...

McChrystal raised the idea of creating a national service campaign during last year’s Ideas Festival and has been working on the concept with the Institute since then.