Marketing technology and sales technology must be connected and complementary to each other. 2. There must be a leader in an operations position who can see the whole game plan, from click to close.

The sales funnel needs to be adapted to today’s media environment, to fit more of the actual evidence from marketing science on how advertising works. Its analysis identified three key metrics that ...

NEWBURGH — Jill Varricchio and Jeff Klein, owners of Concept Promotions in Newburgh, were recognized as the top sales performers of The Vernon Co. for the 2009 sales year.

Simple but strategic marketing strategies like social media marketing and loyalty programs can make the biggest difference for your sales and marketing efforts.

The concept of the sales funnel goes back a long way. It is widely regarded as the first formal theory of marketing and, as an idea, it precedes the invention of TV, cinema, the internet and mobile ...

Ronald Adams, CEO, of Medical Alarm Concepts commented, "We are very proud of this promotion as it will enable those who need it, to acquire this second generation life-saving technology at a very ...

Oak Brook, Illinois--McDonald's Corp., under increasing pressure to jumpstart sluggish U.S. sales before the end of the year, is looking to shake up its marketing efforts while moving forward with ...