The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The Sun Belt Conference on Thursday revealed its new logo and color scheme, part of what conference officials called a “revamped brand structure.” Gone is the blue and gold “pinwheel ...

“The new Big Ten logo was developed to symbolize the conference’s future, as well as its rich heritage, strong tradition of competition, academic leadership, and passionate alumni,” said ...

Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.