A Nielsen Book India consumer research study, which aims to understand reader behaviour during and after the lockdown to contain the spread of Covid-19, uncovered interesting details on how long ...

The Indian Consumer: one billion myths; one billion realities Alam Srinivas John Wiley & Sons (Asia) PAGES: 216 PRICE: $24.95 Alam srinivas’s book is a worthy successor to a trend of data ...

Here are the top reads on consumer behavior to help you in business and in life. Knowing how people actually behave, rather than how they should behave, helps build better businesses, policies and ...

Book extract: What drives the aspiring Indian consumer Aspiration is uniform in India, but it is not just about brands. It is also about status signalling—and one doesn’t have to spend to show ...

The Indian consumer market, comprising a huge middle class and a large affluent class, spent over Rs 22.6 trillion by the end of second quarter of 2022. Although spending declined in 2020 due to ...

The book—a must read—is a timely primer on the capillary connections, for understanding the exceptional uniqueness of the facets that frame the Indian economy. Lilliput Land-How Small is ...

Indian consumer’s buying trends to watch out for in 2023 January 12, 2023, 9:16 PM IST Gurumukh Uttamchandani in Voices , Business , TOI Facebook Twitter Linkedin Email ...