A Nielsen Book India consumer research study, which aims to understand reader behaviour during and after the lockdown to contain the spread of Covid-19, uncovered interesting details on how long ...

Book extract: What drives the aspiring Indian consumer Aspiration is uniform in India, but it is not just about brands. It is also about status signalling—and one doesn’t have to spend to show ...

Here are the top reads on consumer behavior to help you in business and in life. Knowing how people actually behave, rather than how they should behave, helps build better businesses, policies and ...

LONDON (AP) — Indian author Banu Mushtaq and translator Deepa Bhasthi won the International Booker Prize for fiction Tuesday for “Heart Lamp,” a collection of 12 short stories written over a ...

Going organic: Decoding Indian consumer behaviour According to the Organic India Market Report (2022), the organic products market has experienced a year-on-year growth of 25 per cent, reflecting ...

The Immersive Media & Books 2020 study is thought to be the first to look at ... tells new story about consumer behavior. ... to all or part of a physical, digital or audio book.

The Indian Consumer: one billion myths; one billion realities Alam Srinivas John Wiley & Sons (Asia) PAGES: 216 PRICE: $24.95 Alam srinivas’s book is a worthy successor to a trend of data ...

The Indian consumer market, comprising a huge middle class and a large affluent class, spent over Rs 22.6 trillion by the end of second quarter of 2022. Although spending declined in 2020 due to ...

The consumer demand for personal mobility is expected to record strong growth in 2022, post recovering from effects of extended and intermittent lockdowns. Industry and market research estimates ...

DB Mudra Group has unveiled ‘Point of New’, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour, brought on by the pandemic. Using the Group’s ...