To win young customers who grow up in today’s fragmented attention economy, leaders need to deploy strategies specifically ...

Marketing. How Your Logo Shapes Consumer Judgments Amitava Chattopadhyay, INSEAD Professor of Marketing. 26 Oct 2015 1 ... While logo shape has a big part to play in consumer perception, it can also ...

Adopting a consumer marketing perspective for private equity isn’t just a competitive advantage—it could be necessary for long-term relevance and success.

The Consumer Marketing Awards (CMAs) announces the winners of the 2024 program that acknowledges marketers for their compelling work on consumer-packaged goods. The award program, produced by 38 ...

As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes ...

Learn what to expect from an Online Bachelor’s Degree in Marketing, from courses to career outlook, including history careers and salaries for graduates.

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company. A spokesperson confirmed she was due to return to the UK with her family.

In the U.S., women account for 85% of all consumer spending, and they are responsible for a growing number of highly significant buying decisions, including 93% of food and over-the-counter ...

Robot Corp. (NASDAQ: IRBT), a leader in consumer robots, is announcing the debut of a multi-platform marketing campaign, its first since 2023. Starting on June 16, television spots featuring the new ...

Ricky Strauss is leaving Apple TV+ after a 16-month stint as Head of Marketing.. In his role, he was involved in consumer marketing campaigns, creative advertising, media and promotions across ...

Logo text. Industry veteran Ricky Strauss has been hired as head of AppleTV+ marketing. Strauss will lead consumer marketing campaigns, creative advertising, ...