Three decades of experience doing consumer research and observation for corporate clients led the authors—all with Bain & Company—to identify 30 “elements of value.” ...

The consumer’s contradictory views of pricing and value further complicate the consumer value equation: People want to go out to eat, but their pockets may be shallower than they once were.

These patterns underscore the evolving dynamics of the price-value correlation in consumer behavior. As prices continue to rise, it becomes crucial for businesses to understand how consumers ...