We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The best strategy? Repurpose content across platforms. A TikTok highlight can be reformatted for Instagram and embedded in a newsletter—maximizing reach and ROI. Content is also a direct revenue ...

India's media powerhouse JioStar is doubling down on content investment, pouring approximately $3.6 billion into programming ...