Ultimately, this can confuse consumers and create a disconnected, disjointed brand presence in the digital space. You don’t want that. Effective marketing in the digital space requires consistency.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections ...

In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for ...

1. Intel. Semiconductor chip manufacturer Intel recognized that a font could not only help create a unified brand image, but with people reading off of digital screens now more than ever, typeface ...

7 ways to create powerful, disruptive brand storytelling in a digital world Humans have always been storytellers – stories have defined us since the beginning of time.

How performance marketing and branding can make brands start out in the digital crowd February 28, 2023, 2:26 PM IST Amitek Sinha in Voices , Business , TOI Facebook Twitter Linkedin Email ...

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in ...

Dubbed SmartLaunch, the offering enables financial institutions to create a digital brand under their existing charter in as little as 90 days, according to Nymbus. The product is built on Nymbus’ ...

What’s especially interesting about Naturepedic’s digital marketing strategy, ... the brand developed its own team of internal employees and consultants in 2023 that Schultz reckons has saved the ...