Create Your Social Media Content Plan In 6 Steps Creating a social media calendar can be relatively simple. It all depends on the complexity of what you want to publish, how often, and how many ...

Earned media coverage can be a powerful asset for any brand. At Topgolf, with virtually no advertising budget allocated until last year, we have relied heavily on news coverage to help tell our ...

Creating a solid social media marketing strategy is crucial for any business looking to thrive in today’s digital world. This ...

For example, I saw this statistic from ESG Research recently: 41% of organizations are planning to invest at least $500,000 to support AI initiatives over the next 12 to 18 months.

Whilst slow and laborious, and with a heavy requirement on human interaction, for an effective social media communications plan this is the recommended process: 1. Vet the market ...

3. Create shareworthy social media posts. You've devised a social media strategy and created an editorial calendar, and you are staying active on all your channels. But if your content isn't ...

For example, if you want to boost overall sales by 20% this year, your social media plan may incorporate Facebook Marketplace and channel-specific in-person or online promotions.