The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how ...

Back in 2011, Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, ...

Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola / forpeople Branding nutritional drinks can present a dilemma. Often brands ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond soda, which has broadly been in decline over its sugary health effects.

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade -- this time targeting a younger audience.

Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: "The Inauguration of the ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before. By Jess Flaherty 14:32, Thu, Oct 17 ...