The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun ...

Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic. Daniel John. Sat, April 12, 2025 at 6:00 AM UTC. 2 min read.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola / forpeople Branding nutritional drinks can present a dilemma. Often brands ...

Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...

Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before. By Jess Flaherty 14:32, Thu, Oct 17 ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade -- this time targeting a younger audience.

Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: "The Inauguration of the ...