ST. PETE BEACH, Fla. — The Pinellas County Sheriff's Office said at least four people became stuck in a rip current about 40 to 50 yards offshore on St. Pete Beach.

ST. PETE BEACH — A massive water rescue was launched Wednesday to pull eight people — five swimmers and three firefighters — out of a dangerous rip current in the Gulf of Mexico, according ...

St. Pete Beach is ranked #2 out of 17 things to do in St. Petersburg, FL. See pictures and our review of St. Pete Beach.

ST. PETERSBURG, Fla. (WFLA) — A day at the beach turned to tragedy for a St. Petersburg family on Sunday. The Pinellas County Sheriff’s office said 42-year-old Michael Stephens was at Pass-a ...

Photos shared by WFLA viewer Doka Adok show parts of Treasure Island and St. Pete Beach dealing with the aftermath of Helene as mounds of sand cover the streets and some popular eateries like ...

Recent visitors raved about St. Pete Beach, noting the soft, white sand, terrific maintenance and warm Gulf of Mexico waters. However, some note a difficult parking situation.

ST. PETE BEACH, Fla. — St. Pete Beach has major developments on the horizon that will reshape hotels along the beach. The changes will impact those who vacation on St. Pete Beach and those who ...

The St. Pete Beach Fire Chief Jim Kilpatrick said last year's storms heavily damaged the already aging fire station. “lt's exceeded the 50 percent rule for FEMA,” Chief Kilpatrick said.

Riles was just 13 when her parents opened Woody's Waterfront in St. Pete Beach back in 1988. "It's definitely different. It was shock at first, but we've gotten used to it slowly.

Marc Portugal, the public information officer for St. Pete Beach, told Fox 13 that someone called 911 around 2:45 p.m. to report the fire. There were four people inside the store at the time and ...

ST. PETE BEACH, Fla. -- A woman died Sunday, a day after trying to rescue a child from a strong current, the Pinellas County Sheriff's Office said. The woman, Samar Aboukhdair, 36, and her six ...