For the last three weeks I’ve been in Hong Kong and Australia for a number of meetings and presentations (returning to the U.S. tomorrow). Several tim ...

One key is customer equity. Briefly, customer equity is roughly equivalent to lifetime customer revenue minus cost-of-sales/service. Customer equity is a core CRM benchmark that makes organizations ...

Return on Customer coauthors Don Peppers and Martha Rogers typically write about one-to-one marketing and customer-centric behavior. This book, their seventh, is no exception. The central thesis of ...

Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s. But as the century wore further on, the people who loved the Olds got downright old.

Brands and customers are both marketing assets that help companies to obtain profits. Marketing academics have studied how to manage (i.e. create and develop) and measure the value – brand equity (BE) ...

Customer accounts increases 28% to 2.92 million and customer equity increases 36% to $497.2 billion. See how Matt Maley is positioning for post-Fed volatility and momentum—live this Sunday, June ...