Your customer journey map should aim to tell a story, too. Moreover, the map should trace the emotional journey as well as the business journey. Emotions, after all, are what ultimately guide our ...

Customer journey maps help businesses visualize customer interactions and ... Organization can now start to look at pain points that affect the customer. For example, having a service desk with ...

For some organizations, the customer journey map is simple, at least when they start. The simple funnel formula of awareness, consideration, conversion and retention is a basic example.