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Find out why customer lifetime value matters for your business and how to calculate CLV using customer lifecycles and purchases.

What is customer lifetime value (CLV)? Customer lifetime value (CLV) represents a relatively simple concept that can make or break a budding business. In short, your CLV is the total dollars that ...

An easy example would be the lifetime value of a gym member who spends $20 every month for 3 years. The value of that customer would be: $20 X 12 months X 3 years = $720 in total revenue (or $240 ...

Customer experience is defined as every touch point someone can have with your brand. Unless you’re able to calculate the value of each of those, you are missing out on critical data.

Understanding customer value is by far the most important factor when looking for ways to grow your business.

Every business understands the inherent value of their customers. Here's how to put that value in actual dollars.

Forrester has proposed a simple formula to help enterprises calculate how much value they deliver to customers. A recent shopping experience put it to the test.

For you to predict and improve customer lifetime value successfully, you’ll need to know how to measure customer lifetime value.

Before you can determine the lifetime value of your customers, you should have some idea of how long they’re going to be sticking around. In order to calculate your customer retention rate you ...