Capitalising on the meme, Wingstop went so far as to commission custom 'Lemon Pepper 1's' from sneaker customiser The Shoe ...

many of them called for Nike to design custom kits for the World No. 1. Now, in her Instagram stories, Aryna Sabalenka seemingly teased a new custom logo. She posted a photo of her Nike shoes ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.