Tennessee's $46,000 Logo Is So Simple It Can't Be Trademarked At least for now, the state of Tennessee can't trademark its controversial new logo.

NASHVILLE, Tenn. - Tennessee has spent $46,000 for the design of a new logo featuring the white letters TN on a red background.

Profits from the sale of merchandise with the East Tennessee logo benefit the East Tennessee Historical Society and its mission to connect people with their past.