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Dabur India expects a revival in consumption by FY26, driven by a normal monsoon, easing inflation, and rising government ...
The company, which operates in the segment with Dabur Red Toothpaste and premium brand Meswak, ended the quarter with a 9.1 per cent growth and it believes that this segment has " huge potential".
Dabur claims that Patanjali’s "Dant Kanti" toothpaste closely resembles the trade dress of its "Dabur Red Toothpaste," leading to confusion among consumers and diluting its brand identity.
Dabur Red Toothpaste is formulated with 13 natural ingredients, designed to address seven key dental problems, including toothache, gum bleeding, and bad breath.
Dabur Red, Lal Dant Manjan, Dant Rakshak, Meswak, etc., are examples of such toothpastes. But with the new Dabur Herb’l Activated Charcoal toothpaste, the brand wants to appeal to younger audiences.
Dabur India has rolled out a campaign featuring actor Amitabh Bachan its newly appointed brand ambassador to spread awareness of its oral care brand Red Paste. Conceptualised by Ogilvy, the film ...