Here, 17 Forbes Agency Council members share actionable ways to turn raw information into creative that converts. Data-driven creative provides brands an effective tool for one-to-one advertising ...

If you are using ChatGpt, here are some tips and tricks to avoid sharing too much of your personal data on the platform.

Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing ...

A new survey by Johnson & Johnson (J&J) MedTech reveals that Europeans are generally willing to share their healthcare data in exchange for personalised treatment plans. In Europe, based on ...