A new survey from Cotton Inc has revealed denim has never been more popular with 48% of consumers wearing jeans more ...

This is the time when you can learn how to develop your style while wearing a denim skirt. All you need to do is read this ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Raw denim means that the denim fabric has not been washed or touched water during the production cycle, making them stiffer,” says Garmon. “Over time, this stiffness will soften and mold itself to ...

Denim dreams come true! Score up to 60% off on Levi’s, Symbol, AKA CHIC & more this Prime Day. Fits for every body—skinny, ...

Owner Catrina Bloxham turned her pop-up shop into a Salem storefront, offering timeless fashion, faith-based gifts and a ...

Soak them in salt water. Mix a cup of salt in a basin of warm water. Soak your jeans in the saltwater for a few hours, then ...

Four cultural stewards of sustainability unpack how indigo embodies Black fashion’s legacy of labor, innovation, and enduring ...

While denim remains a primary component of global fashion at every price point, don’t let its ubiquity and casual vibe fool ...

Plus, while summer days can be balmy, the evenings can get chilly, so having a lightweight jacket like New Look's Blue ...

Jennifer Lopez wore baggy wide-leg jeans. The breezy pants are perfect for summer. Shop the trending denim from Levi’s, Madewell, Amazon, Nordstrom, and more, from $32.

Summer is here and with plenty of light and breezy denim styles available, fashion fans needn't ditch the timeless fabric ...