In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask them to apply each of these concepts to themselves personally.

The terms marketing, branding and advertising sometimes bring confusion regarding the best word among the three to adopt, as a result of their inter-connectivity and end result.

Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns.

Here are five important areas of difference between brand marketing and direct response. 1. Goals and Objectives "Direct response marketing helps people buy. Brand marketing helps people choose," says ...

Understanding the distinction between branding and marketing and how they work together is important for building visibility, credibility and loyalty. Branding goes beyond design, logos and slogans.

The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. An infographic (below) from ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

Any time you talk about sales or branding, one thing probably comes to mind: connecting with more customers so you can sell more products or services. After all, that is the point of any marketing ...

Branding and positioning are two important marketing terms. But while they are related to each other, they have very distinct meanings important for business leaders to understand. Even the smallest ...

Branding is frequently seen as designing that logo and maybe throwing in a tagline. Get the magazine read by the nation’s top 1% of producers delivered to your door monthly.