The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. The post New horizons for data-driven ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

Direct mail has been used by the industry for years, but with the rise of social media, smart devices and a desired shift by some toward video, RMD sought out input from a major lender in the ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

Though many marketers avoid humorous direct mail to avoid offending recipients, it can be effective. Here are strategies to use humor successfully and ensure your call to action remains compelling.

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

Here’s how to start integrating identity marketing into your direct mail strategy: Start With Who They Are—and Who They Want to Be; Every great identity marketing campaign begins by asking: ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

How Direct Mail Can Help . Direct mail marketing is when you send printed materials, like postcards or letters, straight to someone’s mailbox.

Meanwhile consumers are being overwhelmed and highly confused by the plethora of direct mail, telemarketing, and digital advertising from third-party Medicare providers, The federal Center for ...

Direct Mail Advertising. Published October 10, 1957. N Engl J Med 1957; 257: 727. ... have nevertheless found some interest in figures pertaining to direct mail as it is directed to physicians. ...