In its 2021 analysis of the direct mail marketing space, Jet Mail noted that some campaigns involving 2,500 mailers yielded a 30% response rate – 750 responses.

Consumers today are accustomed to personalized experiences across the board – even in advertising – and mortgage lenders need to keep pace with those expectations to gain business. By applying ...

Seamlessly integrate direct mail with your digital marketing strategy Avoid the most common snail mail mistakes that will get ignored Plus, you'll receive Bly's very own templates, ...

Objective: Key Bank wanted to streamline its direct mail marketing processes to cut costs. KeyBank, a division of KeyCorp, was spending an inordinate amount of time and budget on the creative ...

InfoUSA will launch ZipMailUSA.com an online tool designed to help marketers develop and execute direct mail campaigns, the Omaha, NE, company said yesterday. The tool will be available to ...