1. Emergence of New Ad Formats, Ad Units, and Banner Sizes. Dynamic and interactive ads are taking center stage, so the once-reliable medium rectangle has struggled to keep up. Advertisers have sought ...

The Online Publishers Association has nobly decided to help the world of display advertising by introducing three, online display ad sizes.. Each new ad unit will be implemented and sold only through ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact ...

The banner, or header image, on your Blogger blog displays your company's name and logo above all blog posts. The banner must be large enough to be clearly visible and for its image to remain in ...