LONDON — Drest, the mobile gaming company that enables players to become fashion stylists and brands to appeal to new audiences, has raised 15 million pounds in fresh funding from its ...

F rom logos, packaging design and store displays, to social media campaigns and even gaming apps, graphic design has become as essential to fashion as the clothes themselves. Behi ...

Lucy Yeomans photograped at her Drest office in London by Sarah Cresswell . DREST . From editor-in-chief to styling app founder, Lucy Yeomans has a wealth of experience in the world of luxury ...

Drest, The Recap. The DREST app lets users play at being a pro stylist via a menu of virtual goods (painstakingly replicated digital twins of real-world pieces) from 200+ luxury brands including ...

With a client list that's included Princess Diana, Cate Blanchett, and Jessica Chastain, it's fair to say makeup artist Mary Greenwell has a knack for working with beautiful, multi-dimensional ...

Planning is half the fun of the fashion experience, and no one gets that more than the makers of Drest.The interactive styling game, which launched last year, gives players a chance to curate the ...

London-based fashion game developer Drest shifted into beauty mode on Friday, releasing an array of virtual makeup from Gucci Beauty in the app for a limited time thanks to an exclusive ...

Thanks to Lucy Yeomans’s savvy app Drest, smartphone users are now able to take a break from scrolling and instead try their hand at styling five trailblazing supermodels. Irina Shayk, Natalia ...

Sustainability awards celebration Green Carpet Fashion Awards has gone hi-tech, and not just with the high-gloss augmented reality, holograms and other special effects that marked Saturday’s ...

Almost a decade ago, while making a pitch for what would become Drest—“the world’s first interactive luxury styling game,” launching this month—Lucy Yeomans, then editor in chief of ...

The makeup artist has partnered with fashion gaming app Drest to curate a selection of makeup looks for its avators. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call ...