Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell is the only battery brand to apply a non-toxic bitter coating to their Lithium Coin Batteries (2032, 2025 and 2016) as an additional line of defense against accidental ingestions.

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan ...

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell batteries are exhibited during the Everything Electric, the Home Energy & Electric Vehicle Show, in London, Britain, April 16, 2025. REUTERS/Maja Smiejkowska/File Photo.