Gum company Wm. Wrigley Jr. Co. has agreed to pay $6 million to settle a class action that alleged the firm misled consumers by claiming its Eclipse brand gum and mints were scientifically proven ...

Wrigley's Eclipse gum may not actually "kill" the germs that cause bad breath, according to a new ruling by the National Advertising Divsion. NAD is an industry supported advertising police force.

Chewing gum magnate W.M. Wrigley Jr. may have bit off more than he can chew when his company advertised its “Eclipse” gum as having germ-fighting powers.. A group of disgruntled gum-chewers ...

Wrigley Asked to Cease Eclipse Gum Ad Claims . Kenneth Hein. 11/24/2009. NEW YORK -- The National Advertising Review Board (NARB) ...