Behavioural economics can be used to frame market ... This provides an understanding of the shortcuts they use in their decision-making process and the rules of thumb that are guiding their ...

Studies economic decision-making for actions occurring over time ... includes strategic importance and relevant interrelated concepts and tools in product/process design, work systems, forecasting, ...

Transformative Learning theorists John Dirkx and Edward Taylor emphasize that deep change requires emotional engagement.

These theories and a better understanding of irrational decision-making inspired ... mental accounting as the process by which people code, categorize, and weigh economic outcomes.