The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

The year 2012 was pivotal year for the company: The animated special "An Elf’s Story" premiered, as did the Elf on the Shelf balloon in the Macy's Thanksgiving Day Parade. At the time, it was ...

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

The year 2012 was pivotal year for the company: The animated special "An Elf’s Story" premiered, as did the Elf on the Shelf balloon in the Macy's Thanksgiving Day Parade. At the time, it was ...

The Elf on the Shelf’s face was burnt to a crisp after the husband rested it on a lightbulb. TikTok / @maddieeeee311 “At least it didn’t start a fire,” Maddie wrote.

It's the most wonderful time of the year; our list of the best Elf on the Shelf products has everything you need to know about this holiday tradition.

The Elf on the Shelf brand began to quickly grow . ... In 2012, we launched a digital app, premiered the animated special "An Elf's Story," and added 14 partners to our licensing division.

The Elf on the Shelf hit retail shelves nearly 17 years ago — becoming especially popular online within the last few years. MOM MODIFIES ‘ELF ON THE SHELF’ DOLL WITH FUNCTIONAL WHEELCHAIR.

These celeb moms are winning Christmas with their elaborate Elf on the Shelf displays Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She's worked at PEOPLE for over five years as a ...

Under Pitts’ leadership, 25.5 million The Elf on the Shelf scout elves, pets and mates have been sold in 24 countries. Pitts, a former QVC program host and branding expert, teamed up with her ...

An Elf on the Shelf observes your child from a special location which changes every day. Skip to content. All Sections. Subscribe Now. 58°F. Monday, June 9th 2025 eNewspaper. Home Page.